Jiyoon KangE-mail: jkang59@sva.edu
Park Books Publisher
2025
Brand Identity
A branding project for Park Books Publisher, including logo, stationery, and promo materials.
Designed for an architecture-focused publisher,
I used three-dimensional graphic elements and a
document system inspired by architectural documentation.
Dropps
2025
Brand IdentityInspired by the brand name Dropps, I focused on the droplet as the central idea, developing a friendly and cohesive design system. The concept extends across packaging, emphasizing playfulness and approachability, while reflecting the brand’s eco-friendly values through material choices and presentation.
Tulipa Festival
2024Brand Identity
In curating the Tulip Festival, my goal was to convey the splendor and vibrancy of the flower festival through a visual language reminiscent of spring. I used fancy colors resembling the essence of spring to communicate the festival’s grandeur. Six distinct tulip varieties showcased at the festival serve as graphic elements on posters, tickets, wristbands, and guidebooks, all designed in alignment with the concept.
CurviLinear Sans Typeface
2024 Typeface Design
Curvilinear is a typeface inspired by Richard Meier’s Church of God the Merciful Father, balancing straight lines and curves to reflect the building’s harmonious structure. By incorporating light, medium, and bold weights with controlled stroke contrasts, the typeface captures a dynamic yet refined aesthetic.
Fenul Icon Set
2025
Icon Design
This icon set is inspired by the unique structure and rhythm of the typeface Fenul, particularly its signature bone-like strokes. The design draws from Fenul’s organic contrast—thin centers expanding into thick terminals—which evokes the form and fluidity of anatomical structures. By incorporating this visual language into each icon, I aimed to create a system that feels both skeletal and refined, capturing the natural tension and elegance of the typeface.
Type Play Book: A
2024Editorial
This project is a type play book that explores the hidden presence of the letter ‘A’ in everyday life, uncovering its inherent beauty through visual interpretation. By observing and documenting traces of ‘A’ in street signs, architectural structures, and natural elements—things we often overlook—I examined the rhythm, balance, and contrast within its form.
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