Dropps Packaging Detail

Jiyoon Kang

Jiyoon Kang is a graphic designer based in New York and Seoul, and specializing in branding, typography, and art direction.

(201) 268-8180
jkang59@sva.edu
LinkedIn

Resume

Dropps
2025

Brand Identity,
Packaging

Instructor
Courtney Gooch

Inspired by the brand name Dropps, I focused on the droplet as the central idea, developing a friendly and cohesive design system. The concept extends across packaging, emphasizing playfulness and approachability, while reflecting the brand’s eco-friendly values through material choices and presentation.