Sahara Camel Trips
2026
Brand Identity,
Typeface Design
Instructor
Courtney GoochThe visual identity for Sahara Camel Trips is inspired by the traditional qalam and the fluid strokes of Arabic calligraphy. The custom typeface incorporates the kashida—the subtle extension that connects letterforms. By extending the connections between letters, the design visualizes the desert's horizon and the rhythmic pace of a camel trek, serving as a consistent visual language across the brand.