NEER
2026
Brand Identity
Company
FUNDAMENTALco
Role
Identity
Design (Design Intern)
As a design intern at FUNDAMENTALco, I led the visual direction and design system for NEER—a location-focused dating app designed around real-world encounters. Working alongside the strategy team who defined the app's core positioning, I developed the visual concept inspired by navigation, direction, and magnetic attraction to bring the brand to life.The core identity translates the idea of "closing the gap" through clean, structured typography and motion. Centered on a compass motif, the visual design pairs striking red accents with muted tones to balance high-impact layouts with cohesive touchpoints. From physical street campaigns to digital loading screens, I established a refined aesthetic that combines strong typography and key imagery to make the brand feel energetic, accessible, and distinctly modern.